But first let’s talk about the ridiculous naming practices at tarte. Who the heck thought that it would be a bright idea to name multiple products almost the same? There is the Lights, Camera, Lashes Mascara, the lash primer of the same name, the Lights, Camera, Splashes Waterproof Mascara, and then of course my favorite: the Lights, Camera, Flashes Statement Mascara which I want to talk about in this post. I understand that all of these products belong to the same collection and that the names are supposed to be clever but I find them simply confusing. Rant over.
Here is what tarte has to say about the Lights, Camera, Flashes Mascara:
“Take your lashes to the extreme with this ultra-black mascara that lengthens, curls and magnifies for an intensified look proven to increase lash volume by 752% instantly!”
The packaging is a bit kitschy in my opinion. I don’t mind the golden snake print on the sample version I got, but the full size goes a step further and has this print embossed in patent leather covering the whole tube. It makes the mascara very bulky and just kinda weird looking. But luckily it’s not all about looks; it’s the inner values that count, right?
In this case, the inner values are the great brush design. This was the first mascara I ever tried with a plastic wand. I know I’m a bit late to the party but for some reason I just couldn’t believe that a plastic brush would give me the same volume as traditional brushes with nylon bristles so I never gave them a shot. Well, I was wrong.
The Lights, Camera, Flashes brush sports two sides, one with shorter, denser bristles and the second one with sparser, longer bristles. Side #1 adds volume while side #2 lengthens and separates.
What I love about this mascara is how well it separates my lashes, adding definition and making them look more voluminous. Some mascaras achieve volume by just piling on the product and making each lash look thicker which can often lead to clumps and lashes sticking together, giving you a spidery look. Not with this mascara.
Using Lights, Camera, Flashes makes my lashes appear more numerous than with other mascaras, thus achieving volume. It obviously doesn’t add any additional lashes but by separating and defining my existing lashes it makes them look more plentiful. The result is a dramatic look that’s still natural enough to be worn every day.
Aside from the fantastic look the Lights, Camera, Flashes Mascara creates, it also doesn’t clump or make my lashes stiff. It’s not a waterproof formula but it’s long-lasting and doesn’t smudge or flake throughout the day. This is one of those mascaras that my makeup remover wipes would struggle with but it removes well with a cleansing balm. I can’t really speak to the curling properties of this mascara since my lashes are naturally curved but it didn’t drag my lashes down either.
All in all it’s a fantastic mascara and I will definitely be buying the full size once I use up this sample.